WTCI PBS Selected to Receive Ready To Learn Grant to Support Early Literacy and Critical Thinking Skills
Station to Work with CPB, PBS to Develop ‘Learning Neighborhood’
CHATTANOOGA, TENNESSEE (NOVEMBER 15, 2023) – WTCI PBS has been awarded a $150,000 grant from the Corporation for Public Broadcasting (CPB) and PBS to extend the reach and impact of PBS KIDS early learning resources to local communities. Over the next two years, contingent on congressional funding, WTCI PBS will collaborate with local partners to create a “Learning Neighborhood” that fosters a community-wide culture of learning at home, in the neighborhood, and within local systems and spaces. The program is part of the CPB-PBS Ready To Learn Initiative, funded by the U.S. Department of Education.
“Being awarded a CPB Ready To Learn grant is receiving a gift that will keep on giving. Experiencing a WTCI Ready To Learn workshop will be something special. It will open up a whole new world to teachers, children, parents, and families, all discovering that teaching and learning the Ready To Learn way is creative and fun. Our educational partners will benefit from this program, too, as they see the joy and the results of the creative learning process. WTCI is thrilled to create and deliver Ready To Learn to our community”, said Bob Culkeen, President and CEO of WTCI PBS.
The 2020-2025 Ready To Learn Initiative is focused on connecting children’s media and learning environments to build key skills for success in school and life, including functional literacy, critical thinking, and collaboration, as well as showing them career options in age-appropriate ways.
“Local public media stations and their community partners play an essential role in pioneering the Learning Neighborhood approach by using and curating public media’s high-quality children’s content as a catalyst for school readiness,” said Debra Tica Sanchez, CPB’s Senior Vice President of Educational Media and Learning Experiences. “By working closely with local organizations, public media can provide engaging learning opportunities – anytime and anywhere – for all children and families.”
Centered in understanding local assets and needs, WTCI PBS will collaborate with community partners, including Chattanooga 2.0, City of Chattanooga, Hamilton County Schools and others, to develop and build a “Learning Neighborhood” that fosters a community-wide culture of learning at home, in the neighborhood, and within local systems and spaces. WTCI PBS is one of 19 stations in the third and final cohort developing “Learning Neighborhoods” in the 2020-2025 CPB-PBS Ready To Learn Initiative, bringing the total number of station partners to 41. The other stations are: Arizona PBS, Buffalo Toronto Public Media, Idaho Public Television, Ideastream Public Media (Cleveland, OH), Iowa PBS, KBTC (Tacoma, WA), KLRN (San Antonio), Nebraska Public Media, PBS Charlotte (NC), Virginia Public Media, WEDU (Tampa, FL), WETA and WHUT (Washington, DC), WFYI (Indianapolis, IN), WIPR (San Juan, Puerto Rico), WOSU (Columbus, OH), WPSU (University Park, PA), and WUCF (Orlando, FL).
“PBS stations are uniquely positioned to serve children, parents and caregivers in their local communities,” said Sara DeWitt, Senior Vice President and General Manager, PBS KIDS. “These local partnerships help to ensure access to invaluable learning resources, supporting kids in their journey to discover new opportunities alongside their favorite PBS KIDS characters.”
About WTCI PBS
WTCI began broadcasting on March 4, 1970. The station serves 35 counties across Southeast Tennessee, Northeast Alabama, North Georgia and the western tip of North Carolina as a community licensed public television station and PBS affiliate. WTCI proudly provides trusted local and national programming to over 440,000 regional households, enriching lives through quality programs and services that educate, engage, and inspire a lifetime of learning and exploration. For more information about WTCI PBS, visit wtcitv.org.
About CPB
The Corporation for Public Broadcasting, a private, nonprofit corporation authorized by Congress in 1967, is the steward of the federal government’s investment in public broadcasting. It helps support the operations of more than 1,500 locally managed and operated public television and radio stations nationwide. CPB is also the largest single source of funding for research, technology and program development for public radio, television, and related online services. For more information, visit cpb.org, follow us on Facebook and LinkedIn and subscribe for email updates.
About PBS KIDS
PBS KIDS believes the world is full of possibilities, and so is every child. As the number one educational media brand for kids, PBS KIDS helps children ages 2-8 learn lessons that last a lifetime. Through media and community-based programs, PBS KIDS wants children to see themselves uniquely reflected and celebrated in lovable, diverse characters who serve as positive role models, and to explore their feelings and discover new adventures along the way. Families can stream PBS KIDS for free anytime, no subscription required. A large collection of mobile apps and pbskids.org provide accessible content that spark kids’ curiosity. PBS KIDS and local stations across the country support the entire ecosystem in which children learn and grow – including their teachers and caregivers, parents, and community – providing resources accessible anytime and anywhere. For more information, visit pbs.org/pressroom, or follow PBS KIDS on Twitter, Facebook and Instagram.
About The Ready To Learn Initiative
The Ready To Learn Initiative is a cooperative agreement funded and managed by the U.S. Department of Education's Office of Elementary and Secondary Education. It supports the development of innovative educational television and digital media targeted at preschool and early elementary school children and their families. Its general goal is to promote early learning and school readiness, with a particular interest in reaching low-income children. In addition to creating television and other media products, the program supports activities intended to promote national distribution of the programming, effective educational uses of the programming, community-based outreach, and research on educational effectiveness.
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Contacts:
Robyn Stringfellow, Manager of Educational Content & Services, WTCI PBS
423-702-7816 rstringfellow@wtcitv.org
The contents of this release were developed under a grant from the Department of Education. However, those contents do not necessarily represent the policy of the Department of Education, and you should not assume endorsement by the Federal Government. The project is funded by a Ready To Learn grant (PR/AWARD No. S295A200004, CFDA No. 84.295A) provided by the Department of Education to the Corporation for Public Broadcasting.