Message from WTCI President and CEO
My fellow WTCI Members and Supporters,
It is an honor to serve the families of the Tennessee Valley as WTCI’s President and CEO. Our community’s PBS station reaches over 1 million viewers in a 35 county area and each week WTCI provides sixty hours of quality children’s programming, free online educational resources, events and outreach activities that engage and educate. PBS KIDS is the #1 source of media for our nation’s preschool teachers and reaches nearly 99% of TV households in the U.S., giving children access to what may be their only source of educational television.
PBS programming spans many genres including drama, scientific and historic documentaries, news and public affairs and arts and culture, educating and entertaining nearly 90% of all U.S. television households. WTCI also provides fair and trustworthy information and locally produced programming that highlights the people, politics, places, flavors, sounds and history of the Tennessee Valley.
As part of Tennessee’s “Race To The Top” grant, WTCI, in partnership with the Tennessee Public Television Council, Tennessee Department of Education and PBS, is the state’s lead station to administrate, design, produce and deliver digital learning objects used by educators for professional development and as a resource in the classroom. PBS LearningMedia offers free digital tools aligned to common core standards and is used by more than 850,000 PreK-12 teachers nationwide.
WTCI is committed to using media for the public good. With WTCI’s strategic partnerships continually growing – nationally, statewide and locally – we are proud to share these valuable resources to educate, engage and inspire a lifetime of learning and exploration.
The average American spends around 144 hours watching television each month, compared to 108 hours online. While internet and mobile media usage to view content is growing, broadcast is still where the majority of people go to watch the content they care about. WTCI understands that to truly serve the people as this community’s PBS station, we have to reach them across all platforms. WTCI’s content is delivered via broadcast, cable, satellite, web and mobile media, reaching 100% of Hamilton County residents and beyond. WTCI is ready for the future, and our multi-platform universe.
Proximity1, a local content aggregator app in development by WTCI was voted #1 “Best Vision for the Future of Chattanooga” at Hackanooga 2012 and will offer a vibrant and innovative way for local agencies and businesses to share their messaging and compelling video content. As a beta testing site for OVEE (online video engagement experience) our team at WTCI will be able to use this new social screening platform to expand the opportunities for engagement with a wide array of applications and audiences.
Whether it is NOVA, Nature, Southern Accents or a new Ken Burns documentary WTCI is the one place that can take you anyplace but it is the support that we receive from the community that enables us to achieve those goals. Please join us; donate, advocate or volunteer and together, we can all reach new heights.
President and CEO
Proud Member of WTCI